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Meet Sasha – a Floridita Brand Ambassador

Meet Sasha, one of our Floridita Brand Ambassadors! She’s a fierce Women’s Short Board Surfing Champ with a sparkling personality. Her strength, beauty and passion for the beach are a perfect match for our handmade bikini line. (Doesn’t she look super cute in this suit? She’s crushing it!) We’re psyched to feature Sasha as a […]

Wear your White Honeymoon Bikini on These 8 Amazing Trips

Wear a white honeymoon bikini on these 8 amazing trips After you blow away your friends and family with a beautiful wedding, it’s time for the two of you to enjoy alone time. Whether you’re planning to get hitched and vacation right away, or save the honeymoon until summer, we have good news… After you decide on […]

Notable swimwear trends throughout history

Notable swimwear trends throughout history impact the way we design suits today. Swimwear in the early 1900’s was nothing like what you’ll find in 2017 Swimwear trends. Suits for women were super-conservative and wearing a head-to-toe swimsuits landed women in jail! Just a century ago, wearing a swimsuit in public was a crime. Luckily, times have changed.  Join us […]

2017 Swimwear Trends – Color & Style Guide

Miami Vice Cheeky Floridita Bikini

Your 2017 Swimwear Trends Guide Each new season in fashion inspires new trends – especially in swimwear. That’s why we put together this 2017 swimwear trends guide. It covers what you need to know to build your ‘kini wardrobe in 2017. Everything from style to color is covered in this post. Incase you can’t wait, here are a […]